Saffron Craig is an Australian fabric designer based on Sydney's Northern Beaches.
Her mission is to inspire others through her own creativity. Her beautifully designed fabrics can be transformed into quilts, bags, clothes, wall hangings, cushions, or anything your heart desires.
Saffron Craig's new contemporary fabric designs are inspired by the Australia she loves. It's the spirited, natural surroundings that come through in her dreamy fabrics. She grew up in a small coastal town in NSW and spent hours walking through bushland imagining a world of her own.
She finds pockets of beauty everywhere in the natural world, from the whimsy and subtlety of her dandelion print to the whirling ginkgo blossoms and the cute, quizzical owls in trees.
Saffron begins her process by hand drawing the motif, before working her design into a finished product on the computer.
With a strong background in fashion design, Saffron came to be a fabric designer when she found that unique and contemporary fabrics are a rare commodity and decided to print her own designs.
Saffron is in her sixth year as a fabric designer, following on from her successful career as a fashion designer. Her fabrics are successfully sold throughout Australia and in selected shops across the world.
In 2012 she was selected as one of 10 artists to design a bespoke illustration for Lego's 50 year anniversary in Australia.
In July 2012 Saffron launched her first organic fabric range with Fern Textiles and has just released her third organic fabrics range called "Valley View"